Since its inception Stand Up for Towel Day has raised money for Save the Rhino International, a charity of which Douglas Adams was patron.
Douglas became interested in conservation in 1985 after the Observer Magazine sent him to investigate Madagascar’s endangered Aye-aye, accompanied by zoologist Mark Carwardine. This resulted in a radio series for the BBC and a book, both entitled Last Chance to See, in which he and Mark visited rare species including the northern white rhinos of Garamba National Park in the Democratic Republic of Congo.
He became a founder patron of Save the Rhino in 1994 and even climbed Mt. Kilimanjaro dressed in a rhino costume. He was a dedicated spokesperson for the charity right up until his death in 2001.
At his virtual 60th birthday party there were even 8 tap dancing rhinos on stage at the Hammersmith Apollo:
Save the Rhino International’s top priority is to protect and increase rhino numbers and population distribution in Africa and Asia. The charity currently supports field programmes in Kenya, Tanzania, Zambia, Zimbabwe, Namibia, South Africa and Indonesia.
Save the Rhino is a registered charity. No. 1035072